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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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We’re excited to release the biggest update yet to our online Album Designer, focused on the things that matter most when you’re designing: control, speed, and precision. Here is a full list of what’s included in this release: Simple to use, faster and more fluid Our goal is to help you design beautiful albums easily, and you certainly can’t miss the improved performance! Even albums with many high-resolution images feel faster and more fluid: * Faster rendering * Fast movement between pages * Smoother drag-and-drop function * Reduced load times * Improved responsiveness To View More >>

This entry was posted in Product Updates by | Leave a Comment

Previous |  Contents | Next Download the eBook "...There are those who serve the high end and those who serve the budget end of the market. And like most industries, if you don’t choose the high end, the low end will probably choose you." What I mean by " professional" When I talk about professional photographers I mean people who aim to make a living from their photography — pay the bills, buy a home, raise kids, enjoy a good life and save for retirement. We all do it differently, but you get the picture. I think people for whom it’s a side hustle — To View More >>

This entry was posted in Marketing by Ian Baugh | Leave a Comment

As everyone knows, Covid has been very disruptive for business — from product availability to courier services to prices — and it’s starting to feel like the “new normal”. So we’re starting the year with an updated cover material range, and a new strategy to move this forward in the future. We’re excited about it, but we also know that any change can raise questions, which we’ve tried to answer in advance here. We’d love your feedback! Please take a few minutes to read the following, but if you just want to see the updates follow To View More >>

This entry was posted in Product Updates by Alexandria Baugh | Leave a Comment

Should you focus all your marketing energy on finding new customers? Maybe not! Generating extra revenue from the clients you already have can be simple, effective and very satisfying. This excellent article by Ago Cluytens explains a few ways to go about it, and in this post we're going to look at how to apply his ideas to your photography business.  As you're reading, ask yourself, "How can I add value for my clients using these strategies?" It's not about taking, it's about giving more than people expect. 1. Cross-selling "...the To View More >>

This entry was posted in Marketing by Victoria Hollings | Leave a Comment

Still working on getting albums approved six, nine, twelve months down the line? This will be eating into your time and your profit. Here are some simple ways to get albums approved quickly, while adding value for your client and offering them a great experience. 1. Get in quick! There's before the shoot and there's after the shoot. Before, they're looking at your products (yeah, nice!) and photos of … other people. Afterwards they have your photos of them to fall in love with — and they will. But get in quick! — before the emotion of To View More >>

This entry was posted in by Victoria Hollings | Leave a Comment